Blog
Crossing the Chasm. Optimistic Prospecting Part 5
Running a CRM will help you win business, manage the potential; however, it has flaws built-in.
In conversation with Jane Clare Business Strategy Coach
Jane Clare is a Business Strategy Coach, specialising in startups and small business marketplace, Jane lives in France while working across the globe to help business owners improve their business skills, knowledge and build sustainable growth.
The Pareto Principle. Optimistic Prospecting Part 4
The Pareto principle also is known as the 80/20 rule. The law of the vital few, or the principle of factor sparsity states that, for many events, roughly 80% of the effects come from 20% of the causes. In this article I explain the four most common 80/20 related to sales and marketing.
QUALITY DEFTNESS. A sales acronym for today’s salespeople
QUALITY DEFTNESS is a simple but effective set of keywords to help support and develop those engaged in selling to others, particularly in the B2B sector and especially those involved in a long sales cycle.
